Bourbon. Iron. Opinions.

DamianJay — Content Creator, Digital Marketer, Olympic Weightlifter

Bourbon Bass & Barbells

Bourbon reviews, weightlifting content, and real talk. No filter, no sponsors we don’t believe in.

Digital Marketing

7+ years in SEO, CRO, and marketing ops. Agency-side experience building systems that scale.

Content & Community

20K+ followers across YouTube, Instagram, TikTok, and Facebook. The BBB universe keeps growing.

From the Blog

Career & Life

A Few Things I’ve Noticed In The Job Hunt

Laid off right before the holidays, right before a baby. Here’s what I’ve actually learned navigating LinkedIn Easy Apply and the modern job search.

Mindset

Journaling, Anxiety, and Finally Letting Things Go

Started journaling the day after my layoff, Marcus Aurelius-style. Here’s how it changed the way I think about everything.

Routine & Discipline

Keeping Routines While You’re Unemployed

Getting laid off taught me structure isn’t about a job title. The gym, the barbell, the morning routine. Here’s why I held onto all of it.

Who Is DamianJay?

Air Force vet. Filipino American from Oakland. Colorado Springs local. I went from teaching electrical systems to running digital marketing strategy for agencies, then built Bourbon Bass & Barbells on the side because I needed a place to be myself.

I train Olympic weightlifting under Norik Vardanian. I hold a Lean Six Sigma Yellow Belt. I’ve managed $400K/month in e-commerce, grown a client from $225K to $500K/month via a single A/B test, and built BBB to 20K+ followers without spending a dollar on ads.

I also just became a dad. So yeah, the morning routine hits different now.

Rep the Brand

BBB gear, merch, and more. Represent the lifestyle.